Amazon reiterated Friday that its annual “Prime Day” sales promotion would take place before the end of the year but did not respond to multiple reports suggesting the event is slated to occur in October.

This year’s edition of “Prime Day” was delayed due to complications related to the coronavirus pandemic. Various tech sites, including T3 and Tom’s Guide, have speculated about a mid-October launch for the annual event, Amazon has yet to make a formal announcement.

“We can confirm Prime Day will take place in Q4,” an Amazon spokesperson said in a statement. “We have not made any other announcements regarding Prime Day at this time.” KEEP READING