Ring is a dominant player in the home security market and is now expanding outside your residence.

The Amazon-owned company announced Thursday a new suite of products to keep your car secure, including the Ring Car Cam, which is designed to keep your vehicle safe while driving and parked. The car security camera does everything from sensing attempted break-ins to videotaping what’s going on in and around the car with its dual-facing cameras.

The Traffic Stop option is the most eye-catching feature of the new $200 device.

“In the event you get pulled over, with the Traffic Stop feature, you can just say ‘Alexa, I’m being pulled over’ and the interior facing camera will record the interaction, save it to the cloud and send a notification to your loved ones to keep them in the loop,” Ring founder Jamie Siminoff explains.

The Traffic Stop feature by Ring isn’t unprecedented. Apple released a Siri shortcut in 2018 that enables you to start recording on your device by saying, “Siri, I’m being pulled over.” The feature gained renewed interest after George Floyd’s May death while in the custody of Minneapolis police.

Ring said the new feature was a customer-driven development. KEEP READING